Increase App Installs with App Store Optimization (ASO)

With millions of apps flooding the app stores every day, how are you able to make yours stand out from the crowd? App Store Optimization is a great tool to help your app earn its place in top search results.

In this episode of ASKyH, we will be discussing the basics of what ASO is and why developers should take advantage of it. Touching on things like keyword research, graphics (screenshots, icons, feature graphics, and videos), optimization tools, as well as localization.

We will be answering the following questions:
- What is app store optimization?
- Why should you use it?
- How will it help increase installs?

yellowHEAD is a fast-growing performance marketing company with focuses in App Store Optimization (ASO), Search Engine Optimization (SEO), Google AdWords, and Facebook Advertising. This style of 360° marketing has allowed the company to work with some industry leaders around the world.

Read more about App Store Optimization on yellowHEAD’s blog:
https://yellowheadinc.com/blog/introduction/
https://yellowheadinc.com/blog/intro-part-2-aso-paid-campaigns/

Follow us for additional resources:
yellowHEAD blog: https://yellowheadinc.com/blog/
Facebook: https://www.facebook.com/yellowhead
LinkedIn: https://www.linkedin.com/company/yellowhead/
Twitter: https://twitter.com/yellowheadinc
Instagram: https://www.instagram.com/yellowheadinc
Google+: https://plus.google.com/+yellowheadinc

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Designing a website - Episode 1: Planning & site map!

Welcome to a new series where I'll be taking you through the whole process of redesigning and building my website from start to finish! Please remember to subscribe http://bit.ly/1aE5UOT

The very very first thing I do when approaching a new design project is plan (shocker!). For a website, that means sitting down and thinking through firstly what the goal is for the site and why visitors might be on it, and secondly what pages and templates will need to be designed in order to bring it to life.

In this video you'll see me make a plan for my website, both for the full site map of my new blog and portfolio, and also for an "MVP" simple landing page I'll be starting with first.

Hope you enjoy the video and are excited about the series!

// LINKS

Concepts (the app I'm using in the video):
https://apple.co/2DHaEUQ

Webflow (what I'll be using to build my site):
http://bit.ly/cmwebflow

Watch the full series: https://www.youtube.com/playlist?list=PLrJQSKQvgHS6BCO8nZScJ9iw7Ukjv4f9C


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// ENJOY MY VIDEOS?

My videos no longer have pre-roll ads because I think ads are annoying. That means you don't have to sit through ads, and it also means I don't earn anything from the content I put on YouTube. If you want to support me and my channel the best thing you can do is join my Patreon!

You'll get tons of extra content and ways to learn, like behind-the-scenes process info, downloadable assets or even a monthly group Google Hangout! Choose your tier and sign up here:

http://patreon.com/charlimarie

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// ABOUT ME

Hello there! I'm Charli and I'm a web and graphic designer from New Zealand currently living in London and posting design videos every Saturday about tools, projects, and concepts and vlogs every Tuesday about my life as a designer. Please subscribe and say hi in the comments so we can be friends :)

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// MORE

Blog: http://www.charlimarie.com
Online apparel store: http://linernotekids.com/
Design portfolio: http://charlimarie.com/portfolio
Podcast: http://designlife.fm

// SOCIAL

Twitter: https://twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Facebook: http://www.facebook.com/charlimarieTV
Snapchat: charlimarietv

My sister SmayJay's channel: http://www.youtube.com/frangisamme

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// MUSIC & TECH

Music: YouTube Audio Library

My gorgeous intro animation was created by hand lettering animator Austin Saylor, you should hire him to do yours too: http://www.austinsaylor.com/

Watch Real Video from YouTube

Dua Lipa - IDGAF (Official Music Video)

Get the new album Future Nostalgia : https://dualipa.co/futurenostalgia

Stream Break My Heart : https://dualipa.co/breakmyheart


Artistic direction: Henry Scholfield & Mosaert (Paul Van Haver aka Stromae and Luc Junior Tam)
Director: Henry Scholfield

The Complete Edition is here!! https://dualipa.co/completeedition

Follow me online:
https://wbr.ec/website_dualipa
https://wbr.ec/facebook_dualipa
https://wbr.ec/twitter_dualipa
https://wbr.ec/instagram_dualipa

Lyrics:
You call me, all friendly, tellin’ me how much you miss me
That’s funny, I guess you’ve heard my songs, well
I’m too busy for your business, go find a girl who wants to listen
Cause if you think I was born yesterday, you have got me wrong

So I cut you off, I don’t need your love
Cause I already cried enough, I been done
I’ve been movin’ on, since we said goodbye
I cut you off, I don’t need your love, so you can try all you want
Your time is up, I’ll tell you why

You say you’re sorry, but it’s too late now
So save it, get gone, shut up
Cause if you think I care about you now
Boy I don’t give a fuck

I remember that weekend, when my best friend caught you creepin’
You blamed it all on the alcohol
So, I made my decision, cause you made your bed sleep in it
Play the victim and switch your position, I’m through, I’m done

So I cut you off, I don’t need your love
Cause I already cried enough, I been done
I’ve been movin’ on, since we said goodbye
I cut you off, I don’t need your love, so you can try all you want
Your time is up, I’ll tell you why
You say you’re sorry, but it’s too late now
So save it, get gone, shut up
Cause if you think I care about you now
Boy I don’t give a fuck

I see you tryna get to me
I see you begging on your knees
Boy I don’t give a fuck
So stop tryna get to me
Get up off your knees
Boy I don’t give a fuck

About you, no I don’t give a damn
You keep reminiscin’ on when you were my man
But I’m over you, now you’re all in the past
You talk all that sweet talk but I ain’t comin’ back

Cut you off, I don’t need your love, so you can try all you want
Your time is up, I’ll tell you why, I’ll tell you why

You say you’re sorry, but it’s too late now
So save it, get gone, shut up
Cause if you think I care about you now
Well boy I don’t give a fuck

I see you tryna get to me
I see you begging on your knees
Boy I don’t give a fuck
So stop tryna get to me, get up off your knees
Boy I don't give a fuck

This is a embedded video from youtube and this is not ours.Watch Real Video from YouTube